Vitrius Cables used to be known as Cool Cables until late 2015. Some interlopers who didn't bother to check, decided to use the name Cool Cables, or very similar names. Being a younger, fledgling company, and just starting to make a name for itself, Cool Cables opted to change the name, rather than spend a bundle on lawyers fees to fight these other interlopers. Besides, Cool Cables wasn't so well established that changing the name would be a serious setback. So, after some interesting market research, Cool Cables changed the name to Vitrius Cables. The high quality remains the same though...
You may be curious about the name Vitrius. It's actually a re-spelling of the word 'vitreous', which means glass-like, or transparent. Vitreous humor is the clear fluid in the eyeball that returns the eyeball to a spherical shape, when not focusing on the nearfield. In the case of Vitrius Cables, it implies a clear, transparent window, that allows your musical performance to come through unchanged from what you put in. In other words, musical integrity.
Since Vitrius Cables is a small company, and run by a real person, I'm able to give you that personal touch, to offer advice on the cables, and how to use them, or how you should not use them. I have over 30 years experience in recording and live sound systems. I've repaired and made many cables in that time, so you can count on real advice from real experience. I know how this stuff works. You won't get that kind of attention from a big company.
Vitrius Cables is sincerely interested in your total satisfaction. I don't just want to sell you a cable, and take your money. You're a real person, who needs a totally reliable product that fills an immediate need. This is the only kind I sell.
Vitrius Cables is dedicated to providing you the finest quality cables, at a competitive price. While there are numerous buying choices the customer faces when searching for a new or replacement cable, there is no substitute for truly reliable, high performace gear. It just doesn't pay to go cheap.
Thanks for your interest in Vitrius Cables. There's more to come...
Your Vitrius Cables guy, Tim Nichol
If you have any questions, feel free to contact me: firstname.lastname@example.org